The Guaranteed Rate Field era is off to a bad start for the White Sox
On Tuesday, U.S. Cellular Park will be officially become Guaranteed Rate Field as part of a new naming rights agreement the Chicago White Sox signed earlier in the year.
If that name and the White Sox’s recent play wasn’t embarrassing enough, turns out there’s another potential punchline involved — Guaranteed Rate’s logo is a red arrow pointing downward. The White Sox tried getting Guaranteed Rate to change the logo presented at the stadium to something else, albeit to no avail, per ChicagoBusiness.com (H/T Yahoo Sports):
[Guaranteed Rate CEO Vince] Ciardelli said the design was a joint effort between the company’s in-house creative team and the Sox, who suggested replacing the arrow with an image of home plate. “But I told the White Sox that it’s our company logo, and they were respectful of the decision” to keep the arrow after all, Ciardelli said.
How bad is the logo? Here’s a look:
Not great. Not for a White Sox club with two winning season in its last 10 tries. Of course, if the White Sox start winning, nobody will care about a logo. Until then? Feel free to get in your jokes.